But people still hesitate whether to reply to those e-mail sent by strangers. Parent company (Paren

Section 1150 Alibaba paper price increases, the cost of mailing a corresponding growth in new media brought increasingly competitive. However, marketers are using to send mail catalogs and other printed advertising momentum is far more than in the past. Thanks to variable data printing, the company can now purchase history data, such as by entering the customer to design, manufacture and printing of fully personalized products and services catalog to meet customer needs. photo stamps They can also combine print and other media, which is cross-channel marketing (cross-channel marketing) photo stamps - The trend today is constantly photo stamps evolving.
Marketing strategy consultant in Toronto, Robert Peng Special (Robert Pente), last year working closely with the Xerox Corporation, for the "Reader's Digest (Canadian Edition)" to develop a cross-channel direct marketing projects. Peng special work is the customer's data and catalog printing operating system combination to help, "Reader's Digest" cross-channel sales through printing a personalized directory. His team wrote a program, first enter the purchase records of each customer, and then create a directory photo stamps to reflect customer interest photo stamps for other possible products and services. Each directory is based on the customer's purchase history history, preferences and various statistical data design.
"If someone bought a" World War II documentary, "We estimate that he is likely to buy" Chevy Speed "(Chevy Hot Rods) and" look at history through Philately "(Stamp Collecting through the Ages)" He used the example image to prove his point. "He is also likely to buy a book about home repair." And other marketers, photo stamps like Peng special has been trying to control costs. "This man does not teach how to buy embroidery book," he added. "So we do not waste energy, directories photo stamps related to embroidery to send him."
Maybe so. But now the newspaper photo stamps is getting thin, the number of readers are constantly shrinking. According to the Direct Selling Association, between 2002-2007, the newspaper advertised amount of marketing declined 3.7%. Part of the shift to digital media advertising. The data also show that in the same five-year photo stamps period, the cost spent on e-mail on a 14.5% rise; expected from 2007 to 2012, the cumulative photo stamps growth will reach 20.2%. Also on the rise is in addition to e-mail outside of other Internet marketing expenses, including user-generated content, use blog presents information, send instant messages and so on. This is some very welcomed by marketers marketing strategy, the main customer photo stamps base for 30 years of age.
But people still hesitate whether to reply to those e-mail sent by strangers. Parent company (Parent Company) is a company with 10 for young parents holding company photo stamps brand, vice president of marketing department of the company's Cary Leenderson (Gary Lindsey) photo stamps said that although his company's marketing channels are mainly the Internet, but he still to expand sales through print directories. "These photo stamps products catalog can really bring ROI for us. Approximately a quarter of the e-mail client will visit our website, reply to our email. When we send product catalog, with 36% of customers will buy our The product, "he concluded:" People like to shop online, but when you combine the network and print, we can achieve greater results. "
Whether through print, e-mail or telephone, to transmit information to our customers' success will still fraught with danger. In particular, e-mail communication is very likely to cause a crisis. With "dear" to greet the beginning of this, you might be considered no clue; with more casual tone, you might encounter an official language of the customer's habits conflict. "Error occurred every day people will write e-mail, which could ruin their careers," Will Swabian ratio (Will Schwalbe) said that he and David Shi Puli (David photo stamps Shipley) co-authored "The Office Mail Writing Guide and families "(Send: The Essential Guide to Email for Office and Home)
Wharton marketing professor photo stamps Jonah Berger (Jonah Berger) believe that how you greeting message recipient, photo stamps that is, potential customers will affect the way your information - whether it is printed or verbal - customer operations the resulting effect. Berg conducting a recent study on how customers make buying decisions, he said, to say the name will better achieve the purpose of marketing. He cited an example of an earlier study conducted at Stanford University, the students knocking on doors, seeking filling food donations. Name convince customers who self-reported student contributions, donations raised 79 percent success rate, while also raise more donations. In contrast, those who do not report the names of the student success rate of only 39%.
Retail website NeimanMarcus.com president and CEO of Brand Hoffman (Brendan Hoffman) said that although the printing is more expensive, but it really works. Even if the site is to achieve the company's largest sales channel, but also by people reading the printed catalog thus landing the retail site. "Every year we send about a million copies of catalogs, approximately 99% will be thrown away customers," said Hoffman, who is also the Wharton School Jay Baker retail project (Jay H. Baker Retailing Initiative) The members of the board of directors. "But when we no longer send product catalog, we lose these customers." He admitted, so they will not stop sending catalog program.
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