You know, what usually speaks about Lithuanian media? They say that they are generally not (because

It had to happen sometime. After the last and firmly forgotten chill and non-collaboration between Winners and losers and the author envelope clutch (me) followed my writing for other magazines, I November debuts in business class, vivid and full of goodwill in the paper publication, envelope clutch which buckina trend and give up the language of that paper the media have strongly come amba. Here the author writes a lot of people with whom they are to be honored.
Yet more symbolic envelope clutch that the debut article is about journalism and the media: the area you know best who practiced and taught that other people on four continents, and which has borne my life is the most happiness in all my activities. An article about the fact that the media does not die and neišsigimsta, it only changes and adapt in order to survive, because people always need the knowledge and opinions. An article that did not confuse no one, with footnotes, because how do without envelope clutch them.
You know, what usually speaks about Lithuanian media? They say that they are generally not (because of what it is the media, hear, can not be called), or - it roll bedugnėn. Due to the abyss as it knows, as every couple of years is to hear that worse may no longer be; pray bottom reached. But then again, look, announcing a further decline.
Easy to understand where such speech. The press and TV original knowledge less. Correspondent swept to work occasional reporter (go to events and press conferences, signature, what there is heard). The forecasts are usually empty gibberish, which saves only the fact that they all easily forgotten and rarely returns envelope clutch to make fun of what the media have predicted, and how it worked out really (and could return: This is a fun sport, as a tied game shooting from the tower without the possibility of losing).
Reasons also easily visible. Let us remember what is was two decades envelope clutch ago, the main component of free speech? envelope clutch TV with studijom, radios, transmitters, and the newspaper publishing house (and if you have a few years before, it is still necessary and paper - paper limitinis, as now in Iran *).
The most important were technology and materials. Buildings, envelope clutch wires, stereo. envelope clutch Content developers were the second concern: will appear at the holy pots. The more familiar to the reader or the viewer's face made easier when competition is limited, publications and channels limited.
Paper publications envelope clutch are reading less and less, also watching less TV, and time spent in front of televisions, share more and more channels (when the article appears, terrestrial analogue TV will be disappeared from Lithuania, and shrink the viewing pie crumbs here and Raikes has protested).
Publishers are very hard to come to the realization that content is and will be buying the biggest costs. A year ago or a couple of the last Mohicans nesusipratusių trying to play a game they do not understand and išsiduodančių sadly: "You have done such a knowledge envelope clutch portaliuką now only need to write anything."
We had heard and was initiated by organizations delusions of their portals, which can be filled in automatically steal information (well, they used to say, "syndicated," "consolidated, replicated) from individual blogs and foreign media, translated (do not laugh), Google Translate support. envelope clutch
It was still charming, but completely dormant and unsustainable plans change rules of the game, take the maximum resources "from the air". And the simplicity and the transience of these methods cowboy envelope clutch reminded of the early perestroika era audio business: West bought the plate was shifted onto cartridges, envelopes envelope clutch perfotografuojami and cassettes with recordings sold in kiosks. Easy, and money from virtually anywhere.
West of this situation has been reacted a little differently. Free (ie, other developed and snatched from their online) content grėbojimo, digging or meeting ("raking", "mining", "harvesting") projects very quickly entered the slot fatal tubers and folds in the face with experienced copyright defense knuckles, envelope clutch which are very quickly explained what forest dependent cones (in the ownership of spruce and pine trees).
For some time, it was believed to have been found a panacea, "user-generated content. Time magazine, on the cover of the annual laying the Personality of the Year in 2006. He puts the mirror and said, "You." envelope clutch Personality of the Year are you, reader, because envelope clutch you have the content and the farther, the more it develops, envelope clutch and the traditional journalist with a mission to see, understand and explain shortly die.
The forecast was, as always, envelope clutch it makes sense that it atsisuktų later. Die out? Died as shops of brick and glass, hit the 1888 US mail order catalog shopping Sears? Will die, he died as theater, cinema event? Or legs shook as cinema, television hit? Die out, as cookbooks, pots, pans and household ovens, because anyone can cook at home, where everything can be faster and tastier buy at the store? It's getting